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Brand Engagement

Overview of attention for book
Cover of 'Brand Engagement'

Table of Contents

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    Book Overview
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    Chapter 1 Prologue
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    Chapter 2 Brand Engagement, Everyman and the Death of the Hero Leader
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    Chapter 3 Deconstructing Brand (“but we don’t even brand animals any more”)
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    Chapter 4 Through the Looking Glass
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    Chapter 5 Culture as a Weapon of Mass Construction
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    Chapter 6 Bring Yourself to Work
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    Chapter 7 Postscript
Attention for Chapter 6: Bring Yourself to Work
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Chapter title
Bring Yourself to Work
Chapter number 6
Book title
Brand Engagement
Published by
Palgrave Macmillan, London, January 2008
DOI 10.1057/9780230579507_6
Book ISBNs
978-1-349-36447-3, 978-0-230-57950-7
Authors

Ian P. Buckingham, Buckingham, Ian P.

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