You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Internationales Marketing-Controlling
|
---|---|
Chapter number | 4 |
Book title |
Internationales Marketing-Management
|
Published by |
Springer, Berlin, Heidelberg, January 1999
|
DOI | 10.1007/978-3-662-07985-0_4 |
Book ISBNs |
978-3-54-065985-3, 978-3-66-207985-0
|
Authors |
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander, Berndt, Ralph, Altobelli, Claudia Fantapié, Sander, Matthias |