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Internationales Marketing-Management

Overview of attention for book
Cover of 'Internationales Marketing-Management'

Table of Contents

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    Book Overview
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    Chapter 1 Einführung
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    Chapter 2 Informationsgrundlagen des internationalen Marketing-Management
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    Chapter 3 Internationale Marketing-Planung
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    Chapter 4 Internationales Marketing-Controlling
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    Chapter 5 Internationale Marketing-Organisation
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    Chapter 6 Human Resource Management in international tätigen Unternehmen
Attention for Chapter 4: Internationales Marketing-Controlling
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