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| Chapter title |
Internationale Marketing-Organisation
|
|---|---|
| Chapter number | 5 |
| Book title |
Internationales Marketing-Management
|
| Published by |
Springer, Berlin, Heidelberg, January 1999
|
| DOI | 10.1007/978-3-662-07985-0_5 |
| Book ISBNs |
978-3-54-065985-3, 978-3-66-207985-0
|
| Authors |
Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander |