Global Business Strategy
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Learn more at: http://www.springer.com/978-4-431-55467-7. Facilitates an understanding of business contexts in multinational…
Global Business Strategy
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 Introduction: Needs for New Global Strategies
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Altmetric BadgeChapter 2 Management Strategies for Global Businesses
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Altmetric BadgeChapter 3 Changes in the Global Economic Environment
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Altmetric BadgeChapter 4 Comparison of Economic Institutions in China and India
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Altmetric BadgeChapter 5 New Business Model as Response to Competition from Emerging Economies
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Altmetric BadgeChapter 6 India’s Neemrana Industrial Park for Japanese Firms
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Altmetric BadgeChapter 7 Alliance-Based Global Strategy
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Altmetric BadgeChapter 8 Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity
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Altmetric BadgeChapter 9 Marketing Theory in Global Business Context
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Altmetric BadgeChapter 10 Shiseido Marketing in China
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Altmetric BadgeChapter 11 International R&D Management
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Altmetric BadgeChapter 12 Multinationals’ R&D in China and India
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Altmetric BadgeChapter 13 Thailand’s National Science and Technology Development Agency and Japanese Firms
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Altmetric BadgeChapter 14 Suzuki Motor’s Expansion in India
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Altmetric BadgeChapter 15 Strategy Integration at the Global Level
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