↓ Skip to main content

Global Business Strategy

Overview of attention for book
Attention for Chapter 9: Marketing Theory in Global Business Context
Altmetric Badge

Readers on

mendeley
6 Mendeley
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Chapter title
Marketing Theory in Global Business Context
Chapter number 9
Book title
Global Business Strategy
Published by
Springer Japan, February 2015
DOI 10.1007/978-4-431-55468-4_9
Book ISBNs
978-4-43-155467-7, 978-4-43-155468-4
Authors

Kazuyuki Motohashi

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 6 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 2 33%
Lecturer 1 17%
Student > Postgraduate 1 17%
Unknown 2 33%
Readers by discipline Count As %
Business, Management and Accounting 2 33%
Computer Science 1 17%
Social Sciences 1 17%
Unknown 2 33%