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Global Business Strategy

Overview of attention for book
Cover of 'Global Business Strategy'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: Needs for New Global Strategies
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    Chapter 2 Management Strategies for Global Businesses
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    Chapter 3 Changes in the Global Economic Environment
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    Chapter 4 Comparison of Economic Institutions in China and India
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    Chapter 5 New Business Model as Response to Competition from Emerging Economies
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    Chapter 6 India’s Neemrana Industrial Park for Japanese Firms
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    Chapter 7 Alliance-Based Global Strategy
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    Chapter 8 Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity
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    Chapter 9 Marketing Theory in Global Business Context
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    Chapter 10 Shiseido Marketing in China
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    Chapter 11 International R&D Management
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    Chapter 12 Multinationals’ R&D in China and India
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    Chapter 13 Thailand’s National Science and Technology Development Agency and Japanese Firms
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    Chapter 14 Suzuki Motor’s Expansion in India
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    Chapter 15 Strategy Integration at the Global Level
Attention for Chapter 13: Thailand’s National Science and Technology Development Agency and Japanese Firms
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