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Brands

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Attention for Chapter 2: Scoping the map
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mendeley
2 Mendeley
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Chapter title
Scoping the map
Chapter number 2
Book title
Brands & Gaming
Published by
Palgrave Macmillan, London, January 2006
DOI 10.1057/9780230286573_2
Book ISBNs
978-1-349-54747-0, 978-0-230-28657-3
Authors

David Nichols, Tom Farrand, Tom Rowley, Matt Avery, Nichols, David, Farrand, Tom, Rowley, Tom, Avery, Matt

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