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Brands

Overview of attention for book
Attention for Chapter 1: Are you ready to play?
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Citations

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7 Dimensions

Readers on

mendeley
4 Mendeley
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Chapter title
Are you ready to play?
Chapter number 1
Book title
Brands & Gaming
Published by
Palgrave Macmillan, London, January 2006
DOI 10.1057/9780230286573_1
Book ISBNs
978-1-349-54747-0, 978-0-230-28657-3
Authors

David Nichols, Tom Farrand, Tom Rowley, Matt Avery, Nichols, David, Farrand, Tom, Rowley, Tom, Avery, Matt

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 4 100%

Demographic breakdown

Readers by professional status Count As %
Professor > Associate Professor 1 25%
Student > Bachelor 1 25%
Student > Postgraduate 1 25%
Student > Doctoral Student 1 25%
Readers by discipline Count As %
Social Sciences 2 50%
Linguistics 1 25%
Medicine and Dentistry 1 25%