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Brands

Overview of attention for book
Overall attention for this book and its chapters
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Mentioned by

wikipedia
1 Wikipedia page

Citations

dimensions_citation
7 Dimensions

Readers on

mendeley
5 Mendeley
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Title
Brands & Gaming
Published by
Palgrave Macmillan UK, January 2006
DOI 10.1057/9780230286573
ISBNs
978-1-349-54747-0, 978-0-230-28657-3
Authors

Nichols, David, Farrand, Tom, Rowley, Tom, Avery, Matt

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United Kingdom 1 20%
Unknown 4 80%

Demographic breakdown

Readers by professional status Count As %
Lecturer 2 40%
Student > Ph. D. Student 1 20%
Student > Postgraduate 1 20%
Unknown 1 20%
Readers by discipline Count As %
Business, Management and Accounting 3 60%
Engineering 1 20%
Unknown 1 20%