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Advances in Crowdsourcing

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Cover of 'Advances in Crowdsourcing'

Table of Contents

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    Book Overview
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    Chapter 1 From Crowdsourcing to the Use of Masscapital. The Common Perspective of the Success of Apple, Facebook, Google, Lego, TripAdvisor, and Zara
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    Chapter 2 Recruiting Individuals to a Crowdsourcing Community: Applying Motivational Categories to an Ad Copy Test
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    Chapter 3 Crowdsourcing Fundamentals: Definition and Typology
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    Chapter 4 Crowdsourcing and the Evolution of a Business Ecosystem
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    Chapter 5 From Leakage to Crowdsourcing: A Model for Enhancing the Participation of Local Firms
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    Chapter 6 Crowdsourcing: A New Way to Citizen Empowerment
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    Chapter 7 Crowdsourcing in Higher Education
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    Chapter 8 Crowdsourcing with University Students: Exam Questions
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    Chapter 9 Humanizing Internal Crowdsourcing Best Practices
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    Chapter 10 Using Crowdsourcing to Overcome Barriers to Women Entrepreneurship
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    Chapter 11 Gamification for Crowdsourcing Marketing Practices: Applications and Benefits in Tourism
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    Chapter 12 Crowdsourcing: An Application of Promotional Marketing
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    Chapter 13 Advances in Crowdsourcing: Surveys, Social Media and Geospatial Analysis: Towards a Big Data Toolkit
Attention for Chapter 1: From Crowdsourcing to the Use of Masscapital. The Common Perspective of the Success of Apple, Facebook, Google, Lego, TripAdvisor, and Zara
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