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Chapter title |
The Identification of Sensory Dimensions of Food Products from Scanner Data Using the Stunmix Methodology
|
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Chapter number | 9 |
Book title |
Agricultural Marketing and Consumer Behavior in a Changing World
|
Published by |
Springer, Boston, MA, January 1997
|
DOI | 10.1007/978-1-4615-6273-3_9 |
Book ISBNs |
978-1-4613-7879-2, 978-1-4615-6273-3
|
Authors |
Michel Wedel, Wedel, Michel |