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Agricultural Marketing and Consumer Behavior in a Changing World

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Cover of 'Agricultural Marketing and Consumer Behavior in a Changing World'

Table of Contents

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    Book Overview
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    Chapter 1 New Areas in Agricultural and Food Marketing
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    Chapter 2 Competing for the Future in the Agricultural and Food Channel
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    Chapter 3 Marketing Analysis for Agricultural Development: Suggestions for a New Research Agenda 1
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    Chapter 4 The Impact of Changing Pig Welfare Preferences on the Economics of Pork Production-Marketing Chains
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    Chapter 5 Evolution of Agricultural Marketing Institutions: A Channel Approach
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    Chapter 6 The Impact of Changes in the Power and Information Balance Upon the Quality of Supplier-Reseller Relationships in Food Marketing Channels
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    Chapter 7 Hedging Risk in Agricultural Futures Markets
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    Chapter 8 Dynamics in Consumer Behavior with Respect to Agricultural and Food Products
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    Chapter 9 The Identification of Sensory Dimensions of Food Products from Scanner Data Using the Stunmix Methodology
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    Chapter 10 Quality Labeling as Instrument to Create Product Equity: The Case of IKB in the Netherlands
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    Chapter 11 Means-End Chain Theory and Laddering in Agricultural Marketing Research 1
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    Chapter 12 Consumer Search and Surplus in Markets with Differentiated Food Products
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    Chapter 13 Testing for the Intertemporal Separability Hypothesis on Italian Food Demand
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    Chapter 14 An Analysis of Changes in Portuguese Meat Consumption
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    Chapter 15 A Test of Differences in Food Demand Among European Consumers: A Dynamic Approach
Attention for Chapter 1: New Areas in Agricultural and Food Marketing
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Citations

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Chapter title
New Areas in Agricultural and Food Marketing
Chapter number 1
Book title
Agricultural Marketing and Consumer Behavior in a Changing World
Published by
Springer, Boston, MA, January 1997
DOI 10.1007/978-1-4615-6273-3_1
Book ISBNs
978-1-4613-7879-2, 978-1-4615-6273-3
Authors

Klaus G. Grunert, Hanne Harmsen, Hanne Hartvig Larsen, Elin Sørensen, Søren Bisp, Grunert, Klaus G., Harmsen, Hanne, Larsen, Hanne Hartvig, Sørensen, Elin, Bisp, Søren

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Finland 1 8%
Unknown 12 92%

Demographic breakdown

Readers by professional status Count As %
Researcher 5 38%
Student > Master 4 31%
Student > Postgraduate 1 8%
Student > Bachelor 1 8%
Unknown 2 15%
Readers by discipline Count As %
Agricultural and Biological Sciences 7 54%
Business, Management and Accounting 2 15%
Unknown 4 31%