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Agricultural Marketing and Consumer Behavior in a Changing World

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Cover of 'Agricultural Marketing and Consumer Behavior in a Changing World'

Table of Contents

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    Book Overview
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    Chapter 1 New Areas in Agricultural and Food Marketing
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    Chapter 2 Competing for the Future in the Agricultural and Food Channel
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    Chapter 3 Marketing Analysis for Agricultural Development: Suggestions for a New Research Agenda 1
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    Chapter 4 The Impact of Changing Pig Welfare Preferences on the Economics of Pork Production-Marketing Chains
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    Chapter 5 Evolution of Agricultural Marketing Institutions: A Channel Approach
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    Chapter 6 The Impact of Changes in the Power and Information Balance Upon the Quality of Supplier-Reseller Relationships in Food Marketing Channels
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    Chapter 7 Hedging Risk in Agricultural Futures Markets
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    Chapter 8 Dynamics in Consumer Behavior with Respect to Agricultural and Food Products
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    Chapter 9 The Identification of Sensory Dimensions of Food Products from Scanner Data Using the Stunmix Methodology
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    Chapter 10 Quality Labeling as Instrument to Create Product Equity: The Case of IKB in the Netherlands
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    Chapter 11 Means-End Chain Theory and Laddering in Agricultural Marketing Research 1
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    Chapter 12 Consumer Search and Surplus in Markets with Differentiated Food Products
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    Chapter 13 Testing for the Intertemporal Separability Hypothesis on Italian Food Demand
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    Chapter 14 An Analysis of Changes in Portuguese Meat Consumption
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    Chapter 15 A Test of Differences in Food Demand Among European Consumers: A Dynamic Approach
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Mentioned by

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1 Wikipedia page

Citations

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30 Dimensions

Readers on

mendeley
45 Mendeley
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Title
Agricultural Marketing and Consumer Behavior in a Changing World
Published by
Springer US, December 2012
DOI 10.1007/978-1-4615-6273-3
ISBNs
978-1-4613-7879-2, 978-1-4615-6273-3
Editors

Wierenga, Berend, Tilburg, Aad, Grunert, Klaus, Steenkamp, Jan-Benedict E. M., Wedel, Michel

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 45 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Italy 1 2%
France 1 2%
Unknown 43 96%

Demographic breakdown

Readers by professional status Count As %
Student > Master 7 16%
Lecturer 6 13%
Student > Ph. D. Student 6 13%
Researcher 4 9%
Student > Postgraduate 4 9%
Other 8 18%
Unknown 10 22%
Readers by discipline Count As %
Business, Management and Accounting 13 29%
Social Sciences 6 13%
Agricultural and Biological Sciences 5 11%
Economics, Econometrics and Finance 5 11%
Biochemistry, Genetics and Molecular Biology 1 2%
Other 4 9%
Unknown 11 24%