Agricultural Marketing and Consumer Behavior in a Changing World
Springer US
Chapter title |
Quality Labeling as Instrument to Create Product Equity: The Case of IKB in the Netherlands
|
---|---|
Chapter number | 10 |
Book title |
Agricultural Marketing and Consumer Behavior in a Changing World
|
Published by |
Springer, Boston, MA, January 1997
|
DOI | 10.1007/978-1-4615-6273-3_10 |
Book ISBNs |
978-1-4613-7879-2, 978-1-4615-6273-3
|
Authors |
Hans C. M. van Trijp, Jan-Benedict E. M. Steenkamp, Math J. J. M. Candel, van Trijp, Hans C. M., Steenkamp, Jan-Benedict E. M., Candel, Math J. J. M. |
Country | Count | As % |
---|---|---|
Unknown | 14 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Researcher | 4 | 29% |
Student > Bachelor | 2 | 14% |
Student > Doctoral Student | 2 | 14% |
Student > Master | 1 | 7% |
Student > Ph. D. Student | 1 | 7% |
Other | 0 | 0% |
Unknown | 4 | 29% |
Readers by discipline | Count | As % |
---|---|---|
Agricultural and Biological Sciences | 5 | 36% |
Business, Management and Accounting | 1 | 7% |
Computer Science | 1 | 7% |
Social Sciences | 1 | 7% |
Unknown | 6 | 43% |