Building Brand Authenticity
Palgrave Macmillan UK
Chapter title |
What Can You Do?
|
---|---|
Chapter number | 10 |
Book title |
Building Brand Authenticity
|
Published by |
Palgrave Macmillan, London, January 2009
|
DOI | 10.1057/9780230250802_10 |
Book ISBNs |
978-1-349-36844-0, 978-0-230-25080-2
|
Authors |
Michael Beverland, Beverland, Michael |