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Mendeley readers
| Chapter title |
Social Media: A New Frontier for Retailers?
|
|---|---|
| Chapter number | 1 |
| Book title |
European Retail Research
|
| Published by |
Gabler Verlag, September 2015
|
| DOI | 10.1007/978-3-8349-8099-1_1 |
| Book ISBNs |
978-3-83-491084-4, 978-3-83-498099-1
|
| Authors |
Efthymios Constantinides, Carlota Lorenzo Romero, Miguel A. Gómez Boria, Constantinides, Efthymios, Romero, Carlota Lorenzo, Boria, Miguel A. Gómez |
Mendeley readers
The data shown below were compiled from readership statistics for 226 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 3 | 1% |
| Germany | 1 | <1% |
| Finland | 1 | <1% |
| Netherlands | 1 | <1% |
| Spain | 1 | <1% |
| Philippines | 1 | <1% |
| Unknown | 218 | 96% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 58 | 26% |
| Student > Ph. D. Student | 32 | 14% |
| Student > Bachelor | 30 | 13% |
| Researcher | 13 | 6% |
| Student > Postgraduate | 11 | 5% |
| Other | 38 | 17% |
| Unknown | 44 | 19% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 105 | 46% |
| Computer Science | 22 | 10% |
| Economics, Econometrics and Finance | 16 | 7% |
| Social Sciences | 12 | 5% |
| Arts and Humanities | 5 | 2% |
| Other | 14 | 6% |
| Unknown | 52 | 23% |