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European Retail Research

Overview of attention for book
Cover of 'European Retail Research'

Table of Contents

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    Book Overview
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    Chapter 1 Social Media: A New Frontier for Retailers?
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    Chapter 2 International Retail Divestment: Reviews, Case Studies and (E)merging Agenda
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    Chapter 3 Exploring the Power of Adaptive Selling Techniques on Consumers’ Buying Behaviour
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    Chapter 4 Measurement of Attitude Toward Private Labels: A Replication and Extension
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    Chapter 5 Determinants of Relationship Continuity between Fashion Retailers and Suppliers in Brazil
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    Chapter 6 The Impact of Communication on Satisfaction and Loyalty in the Franchise System: Subjective Viewpoints of Franchisees
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    Chapter 7 Multinationals in Central and Eastern Europe: A Case Study of International Expansion by a Slovenian Retailer
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    Chapter 8 Potentials of RFID Application in Retailing: A Conjoint-based Preference Analysis
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    Chapter 9 Retailing in France: Overview and Key Trends / What’s up?
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    Chapter 10 The Austrian Retail Market: A Profile
Attention for Chapter 1: Social Media: A New Frontier for Retailers?
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