You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Timeline
Mendeley readers
Chapter title |
Marketing Decisions in China: Positioning, Branding, Marketing Mix
|
---|---|
Chapter number | 3 |
Book title |
Market Entry in China
|
Published by |
Springer, Cham, January 2016
|
DOI | 10.1007/978-3-319-29139-0_3 |
Book ISBNs |
978-3-31-929138-3, 978-3-31-929139-0
|
Authors |
Christiane Prange |
Mendeley readers
The data shown below were compiled from readership statistics for 16 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 16 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 3 | 19% |
Student > Master | 2 | 13% |
Lecturer | 2 | 13% |
Lecturer > Senior Lecturer | 1 | 6% |
Researcher | 1 | 6% |
Other | 1 | 6% |
Unknown | 6 | 38% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 7 | 44% |
Computer Science | 1 | 6% |
Social Sciences | 1 | 6% |
Materials Science | 1 | 6% |
Unknown | 6 | 38% |