Applied Marketing
Springer Berlin Heidelberg
Chapter title |
Direktmarketing — Schlüssel zur Kundenorientierung
|
---|---|
Chapter number | 13 |
Book title |
Applied Marketing
|
Published by |
Springer, Berlin, Heidelberg, January 2003
|
DOI | 10.1007/978-3-642-18981-4_13 |
Book ISBNs |
978-3-64-262392-9, 978-3-64-218981-4
|
Authors |
Christian Gündling, Gündling, Christian |