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Chapter title |
Customer Relationship Management — ein unverzichtbarer Bestandteil moderner Unternehmensführung
|
---|---|
Chapter number | 14 |
Book title |
Applied Marketing
|
Published by |
Springer, Berlin, Heidelberg, January 2003
|
DOI | 10.1007/978-3-642-18981-4_14 |
Book ISBNs |
978-3-64-262392-9, 978-3-64-218981-4
|
Authors |
Franz W. Peren, Rolf M. Latz, Simone König, Peren, Franz W., Latz, Rolf M., König, Simone |