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Chapter title |
Einkaufstandorte professionell stärken — Ergebnisse und Lehren aus dem Betriebs- vergleich Werbegemeinschaften 2001
|
---|---|
Chapter number | 63 |
Book title |
Applied Marketing
|
Published by |
Springer, Berlin, Heidelberg, January 2003
|
DOI | 10.1007/978-3-642-18981-4_63 |
Book ISBNs |
978-3-64-262392-9, 978-3-64-218981-4
|
Authors |
Günter Hirth, Hans-Hermann Buhr, Hirth, Günter, Buhr, Hans-Hermann |