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Chapter title |
Success Factors of American Business Schools or “How Business Schools Attract Promising Students”
|
---|---|
Chapter number | 87 |
Book title |
Applied Marketing
|
Published by |
Springer Berlin Heidelberg, February 2016
|
DOI | 10.1007/978-3-642-18981-4_87 |
Book ISBNs |
978-3-64-262392-9, 978-3-64-218981-4
|
Authors |
Ditmar Hilpert, Thomas Kern, Hilpert, Ditmar, Kern, Thomas |