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Arbeitsbuch zum Marketing

Overview of attention for book
Cover of 'Arbeitsbuch zum Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 Marketingkonzeption und Marketingentscheidung
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    Chapter 2 Marktforschung
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    Chapter 3 Prognosemethoden
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    Chapter 4 Preispolitik: Grundlagen
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    Chapter 5 Preispolitik: Monopol
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    Chapter 6 Preispolitik: Polypol und Oligopol
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    Chapter 7 Produkt- und Sortimentspolitik
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    Chapter 8 Distributionspolitik
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    Chapter 9 Kommunikationspolitik
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    Chapter 10 Marketingmix
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    Chapter 11 Lösungen zur Fallstudie „VW-Golf“
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    Chapter 12 Musterklausuren mit Lösungen
Attention for Chapter 11: Lösungen zur Fallstudie „VW-Golf“
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