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| Chapter title |
Marketingmix
|
|---|---|
| Chapter number | 10 |
| Book title |
Arbeitsbuch zum Marketing
|
| Published by |
Gabler Verlag, January 1979
|
| DOI | 10.1007/978-3-322-85376-9_10 |
| Book ISBNs |
978-3-40-969081-2, 978-3-32-285376-9
|
| Authors |
Heribert Meffert, Meffert, Heribert |