The Mindful Marketer

Table of Contents

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   Book Overview
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   Chapter 1 WHY CMOS ARE FACING EXTINCTION
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   Chapter 2 THE DARK SIDE OF DATA DEMOCRACY
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   Chapter 3 GOING DIM: CAN YOU SEE (OR HEAR) ME NOW?
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   Chapter 4 RETURN ON MARKETING INVESTMENTS: A FLIGHT RISK?
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   Chapter 5 BIG DATA OR BIG DISAPPOINTMENT?
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   Chapter 6 MARKETING AND SALES: A HARD LANDING
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   Chapter 7 MULTITASKING MASH-UPS AND MISHAPS
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   Chapter 8 FIND YOUR INNER MARKETING GURU TO MAKE BETTER DECISIONS
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    Chapter 9 WESTERN MINDFULNESS: A BRIEF JOURNEY
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    Chapter 10 FIVE TIMELESS QUALITIES OF MINDFUL MARKETERS
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    Chapter 11 PERSONAL ENERGY MANAGEMENT
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    Chapter 12 THE POWER OF PRESENT MOMENT LANGUAGE
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    Chapter 13 MINDFUL PLANNING AND DECISION-MAKING
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    Chapter 14 DESIGNING WITH INTENTION
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    Chapter 15 PEER GROUPS: HOW SHIFTS REALLY HAPPEN
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    Chapter 16 WHAT THE CEO WANTS THE CMO TO KNOW
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    Chapter 17 CFO-SPEAK : MINDFUL MARKETING BY THE NUMBERS
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    Chapter 18 THE CMO AND THE CIO: CROSSING THE RAGING RIVER
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    Chapter 19 SALES AND MARKETING: RETHINKING THE SYSTEM
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    Chapter 20 LOOKING INSIDE TO WORK OUTSIDE
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    Chapter 21 STARTING THE REVOLUTION
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    Chapter 22 MINDING THE FUTURE