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The Mindful Marketer

Overview of attention for book
Cover of 'The Mindful Marketer'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 WHY CMOS ARE FACING EXTINCTION
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    Chapter 2 THE DARK SIDE OF DATA DEMOCRACY
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    Chapter 3 GOING DIM: CAN YOU SEE (OR HEAR) ME NOW?
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    Chapter 4 RETURN ON MARKETING INVESTMENTS: A FLIGHT RISK?
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    Chapter 5 BIG DATA OR BIG DISAPPOINTMENT?
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    Chapter 6 MARKETING AND SALES: A HARD LANDING
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    Chapter 7 MULTITASKING MASH-UPS AND MISHAPS
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    Chapter 8 FIND YOUR INNER MARKETING GURU TO MAKE BETTER DECISIONS
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    Chapter 9 WESTERN MINDFULNESS: A BRIEF JOURNEY
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    Chapter 10 FIVE TIMELESS QUALITIES OF MINDFUL MARKETERS
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    Chapter 11 PERSONAL ENERGY MANAGEMENT
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    Chapter 12 THE POWER OF PRESENT MOMENT LANGUAGE
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    Chapter 13 MINDFUL PLANNING AND DECISION-MAKING
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    Chapter 14 DESIGNING WITH INTENTION
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    Chapter 15 PEER GROUPS: HOW SHIFTS REALLY HAPPEN
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    Chapter 16 WHAT THE CEO WANTS THE CMO TO KNOW
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    Chapter 17 CFO-SPEAK : MINDFUL MARKETING BY THE NUMBERS
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    Chapter 18 THE CMO AND THE CIO: CROSSING THE RAGING RIVER
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    Chapter 19 SALES AND MARKETING: RETHINKING THE SYSTEM
  21. Altmetric Badge
    Chapter 20 LOOKING INSIDE TO WORK OUTSIDE
  22. Altmetric Badge
    Chapter 21 STARTING THE REVOLUTION
  23. Altmetric Badge
    Chapter 22 MINDING THE FUTURE
Attention for Chapter 5: BIG DATA OR BIG DISAPPOINTMENT?
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Chapter title
BIG DATA OR BIG DISAPPOINTMENT?
Chapter number 5
Book title
The Mindful Marketer
Published by
Palgrave Macmillan, New York, January 2014
DOI 10.1057/9781137386311_5
Book ISBNs
978-1-349-48156-9, 978-1-137-38631-1
Authors

Lisa Nirell

View on publisher site

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