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Mendeley readers
| Chapter title |
Developing an internationalization strategy for new markets
|
|---|---|
| Chapter number | 9 |
| Book title |
Developing International Strategies
|
| Published by |
Springer, Berlin, Heidelberg, January 2012
|
| DOI | 10.1007/978-3-642-24725-5_9 |
| Book ISBNs |
978-3-64-224724-8, 978-3-64-224725-5
|
| Authors |
Rudolf Grünig, Dirk Morschett |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 1 | 50% |
| Lecturer | 1 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 50% |
| Economics, Econometrics and Finance | 1 | 50% |