Developing International Strategies

Table of Contents

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   Book Overview
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   Chapter 1 Introduction
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   Chapter 2 Facts and figures about internationalization
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   Chapter 3 Drivers of internationalization for companies
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   Chapter 4 Strategic planning in general
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   Chapter 5 Strategic planning of a domestic company as the starting point for going international
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   Chapter 6 Introduction to strategic planning in the international context
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   Chapter 7 Evaluating new markets
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   Chapter 8 Evaluating market entry modes
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    Chapter 9 Developing an internationalization strategy for new markets
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    Chapter 10 Evaluating new production and sourcing locations
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    Chapter 11 Evaluating foreign operation modes
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    Chapter 12 Developing an internationalization strategy for production and sourcing
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    Chapter 13 Determining the level of integration and responsiveness
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    Chapter 14 Defining the strategic businesses
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    Chapter 15 Defining the strategic objectives
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    Chapter 16 Determining the level of standardization and differentiation of market offers
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    Chapter 17 Configuring the value creation process and determining the operation modes
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    Chapter 18 The process of strategic planning in an international company
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    Chapter 19 Closing remarks