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Emerging Issues in Global Marketing

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Cover of 'Emerging Issues in Global Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 The Changing Nature of Global Marketing: A New Perspective
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    Chapter 2 A Thematic Exploration of the Changing Trends in Political Risk and Global Marketing Scholarship in the Last Three Decades (1986–2015): Implications and Future Research
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    Chapter 3 Does Country or Culture Matter in Global Marketing? An Empirical Investigation of Service Quality and Satisfaction Model with Moderators in Three Countries
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    Chapter 4 Cross-Border E-Commerce: A New Driver of Global Trade
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    Chapter 5 Standardized Global Brand Management Using C-D Maps
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    Chapter 6 Social Network Brand Visibility (SNBV): Conceptualization and Empirical Evidence
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    Chapter 7 Reconfiguring the Marketing Mix to Counter the Counterfeits in the Global Arena
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    Chapter 8 Bridging Institutional Distance: An Emerging Market Entry Strategy for Multinational Enterprises
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    Chapter 9 E-Commerce in Emerging Economies: A Multi-theoretical and Multilevel Framework and Global Firm Strategies
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    Chapter 10 CSR-Driven Entrepreneurial Internationalization: Evidence of Firm-Specific Advantages in International Performance of SMEs
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    Chapter 11 Case Study of Corporate Social Responsibility in Japanese Pharmaceutical Companies: A Comparison with Western Firms
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    Chapter 12 How Do Western Luxury Consumers Relate with Virtual Rarity and Sustainable Consumption?
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    Chapter 13 Putting African Country Development into Macromarketing Perspective
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