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Emerging Issues in Global Marketing

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Cover of 'Emerging Issues in Global Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 The Changing Nature of Global Marketing: A New Perspective
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    Chapter 2 A Thematic Exploration of the Changing Trends in Political Risk and Global Marketing Scholarship in the Last Three Decades (1986–2015): Implications and Future Research
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    Chapter 3 Does Country or Culture Matter in Global Marketing? An Empirical Investigation of Service Quality and Satisfaction Model with Moderators in Three Countries
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    Chapter 4 Cross-Border E-Commerce: A New Driver of Global Trade
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    Chapter 5 Standardized Global Brand Management Using C-D Maps
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    Chapter 6 Social Network Brand Visibility (SNBV): Conceptualization and Empirical Evidence
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    Chapter 7 Reconfiguring the Marketing Mix to Counter the Counterfeits in the Global Arena
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    Chapter 8 Bridging Institutional Distance: An Emerging Market Entry Strategy for Multinational Enterprises
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    Chapter 9 E-Commerce in Emerging Economies: A Multi-theoretical and Multilevel Framework and Global Firm Strategies
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    Chapter 10 CSR-Driven Entrepreneurial Internationalization: Evidence of Firm-Specific Advantages in International Performance of SMEs
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    Chapter 11 Case Study of Corporate Social Responsibility in Japanese Pharmaceutical Companies: A Comparison with Western Firms
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    Chapter 12 How Do Western Luxury Consumers Relate with Virtual Rarity and Sustainable Consumption?
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    Chapter 13 Putting African Country Development into Macromarketing Perspective
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Title
Emerging Issues in Global Marketing
Published by
Springer International Publishing, April 2018
DOI 10.1007/978-3-319-74129-1
ISBNs
978-3-31-974128-4, 978-3-31-974129-1
Editors

Agarwal, James, Wu, Terry

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X Demographics

The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 43 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 43 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 4 9%
Lecturer 3 7%
Student > Bachelor 3 7%
Student > Ph. D. Student 3 7%
Other 2 5%
Other 8 19%
Unknown 20 47%
Readers by discipline Count As %
Business, Management and Accounting 12 28%
Economics, Econometrics and Finance 3 7%
Linguistics 1 2%
Agricultural and Biological Sciences 1 2%
Arts and Humanities 1 2%
Other 4 9%
Unknown 21 49%