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Timeline
Chapter title |
CRM-basiertes Marketing im Club Bertelsmann
|
---|---|
Chapter number | 18 |
Book title |
Management von CRM-Projekten
|
Published by |
Gabler Verlag, Wiesbaden, January 2004
|
DOI | 10.1007/978-3-663-10718-7_18 |
Book ISBNs |
978-3-40-912520-8, 978-3-66-310718-7
|
Authors |
Felix Brosius, Michael Thiäner |