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Chapter title |
Handelsblatt.com — Online-Präsenz, Wettbewerbsstrategien und neue Erlösmodelle traditioneller Printmedien
|
---|---|
Chapter number | 20 |
Book title |
Medienmanagement: Content gewinnbringend nutzen
|
Published by |
Gabler Verlag, January 2001
|
DOI | 10.1007/978-3-322-84464-4_20 |
Book ISBNs |
978-3-40-911904-7, 978-3-32-284464-4
|
Authors |
Arnd Pölert, Gunnar Skrabs, Robert P. Paust, Pölert, Arnd, Skrabs, Gunnar, Paust, Robert P. |