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Chapter title |
Cocomore — Inhalte, die Kunden gewinnen, halten und binden
|
---|---|
Chapter number | 15 |
Book title |
Medienmanagement: Content gewinnbringend nutzen
|
Published by |
Gabler Verlag, January 2001
|
DOI | 10.1007/978-3-322-84464-4_15 |
Book ISBNs |
978-3-40-911904-7, 978-3-32-284464-4
|
Authors |
Holger Behrens, Marc Kutschera, Heiko Maaß, Behrens, Holger, Kutschera, Marc, Maaß, Heiko |