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| Chapter title |
D
|
|---|---|
| Chapter number | 4 |
| Book title |
GABLER KOMPAKT-LEXIKON MARKETING
|
| Published by |
Gabler, January 2008
|
| DOI | 10.1007/978-3-8349-8773-0_4 |
| Book ISBNs |
978-3-83-490141-5, 978-3-83-498773-0
|
| Authors |
Ludwig G. Poth, Gudrun S. Poth, Marcus Pradel, Poth, Ludwig G., Poth, Gudrun S., Pradel, Marcus |