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Mendeley readers
| Title |
GABLER KOMPAKT-LEXIKON MARKETING
|
|---|---|
| Published by |
Gabler, February 2011
|
| DOI | 10.1007/978-3-8349-8773-0 |
| ISBNs |
978-3-83-490141-5, 978-3-83-498773-0
|
| Authors |
Poth, Ludwig G., Poth, Gudrun S., Pradel, Marcus |
Mendeley readers
The data shown below were compiled from readership statistics for 41 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 2% |
| Unknown | 40 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 16 | 39% |
| Student > Master | 9 | 22% |
| Student > Ph. D. Student | 2 | 5% |
| Student > Doctoral Student | 2 | 5% |
| Student > Postgraduate | 2 | 5% |
| Other | 1 | 2% |
| Unknown | 9 | 22% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 18 | 44% |
| Economics, Econometrics and Finance | 7 | 17% |
| Computer Science | 2 | 5% |
| Engineering | 2 | 5% |
| Social Sciences | 1 | 2% |
| Other | 1 | 2% |
| Unknown | 10 | 24% |