↓ Skip to main content
What is this page? Embed badge

Shopper-Marketing

Overview of attention for book
Cover of 'Shopper-Marketing'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Die Evolution des POS-Marketings
  3. Altmetric Badge
    Chapter 2 Shopper-Marketing: nationaler und internationaler Status
  4. Altmetric Badge
    Chapter 3 Strategische Markenführung bis an den Point of Sale
  5. Altmetric Badge
    Chapter 4 Dem Shopper auf der Spur: praxiserprobte Marktforschungsmethoden
  6. Altmetric Badge
    Chapter 5 Living with the Shopper®
  7. Altmetric Badge
    Chapter 6 Shopper Activation: Umsetzung von Shopper Insights in reale Action
  8. Altmetric Badge
    Chapter 7 Shopperbasiertes In-Store Design
  9. Altmetric Badge
    Chapter 8 Einsatz digitaler POS-Medien im Shopper-Marketing
  10. Altmetric Badge
    Chapter 9 Digitales Shopper-Marketing (online/offline(
  11. Altmetric Badge
    Chapter 10 Fit for the Future? Shopper-Marketing ebnet neue Wege der Markenführung
Attention for Chapter 4: Dem Shopper auf der Spur: praxiserprobte Marktforschungsmethoden
Altmetric Badge

Citations

dimensions_citation
3 Dimensions

Readers on

mendeley
4 Mendeley
Summary Dimensions citations
So far, Dimensions has found 3 publications that cite this research output.

3

The most recent citing publications are shown below. View all 3 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.