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Mendeley readers
| Title |
Shopper-Marketing
|
|---|---|
| Published by |
Gabler, November 2010
|
| DOI | 10.1007/978-3-8349-6460-1 |
| ISBNs |
978-3-83-492224-3, 978-3-83-496460-1
|
| Authors |
Frey, Ulrich Dirk, Hunstiger, Gabriele, Dräger, Peter |
Mendeley readers
The data shown below were compiled from readership statistics for 123 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 1 | <1% |
| Germany | 1 | <1% |
| Switzerland | 1 | <1% |
| Australia | 1 | <1% |
| Unknown | 119 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 30 | 24% |
| Student > Bachelor | 30 | 24% |
| Student > Ph. D. Student | 14 | 11% |
| Student > Doctoral Student | 6 | 5% |
| Professor > Associate Professor | 5 | 4% |
| Other | 19 | 15% |
| Unknown | 19 | 15% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 61 | 50% |
| Economics, Econometrics and Finance | 14 | 11% |
| Social Sciences | 8 | 7% |
| Computer Science | 6 | 5% |
| Engineering | 6 | 5% |
| Other | 7 | 6% |
| Unknown | 21 | 17% |