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Shopper-Marketing

Overview of attention for book
Cover of 'Shopper-Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 Die Evolution des POS-Marketings
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    Chapter 2 Shopper-Marketing: nationaler und internationaler Status
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    Chapter 3 Strategische Markenführung bis an den Point of Sale
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    Chapter 4 Dem Shopper auf der Spur: praxiserprobte Marktforschungsmethoden
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    Chapter 5 Living with the Shopper®
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    Chapter 6 Shopper Activation: Umsetzung von Shopper Insights in reale Action
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    Chapter 7 Shopperbasiertes In-Store Design
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    Chapter 8 Einsatz digitaler POS-Medien im Shopper-Marketing
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    Chapter 9 Digitales Shopper-Marketing (online/offline(
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    Chapter 10 Fit for the Future? Shopper-Marketing ebnet neue Wege der Markenführung
Attention for Chapter 3: Strategische Markenführung bis an den Point of Sale
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