Marketing, Grundlagen marktorientierter Unternehmensführung Konzepte – Instrumente – Praxisbeispiele
Monograph (January 2024)
The most recent citing publications are shown below. View all 184 publications that cite this research output on Dimensions.
Monograph (January 2024)
Article in International Review on Public and Nonprofit Marketing (December 2023)
Monograph (January 2021)