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Timeline
Chapter title |
Abnehmergerichtete Wettbewerbsstrategien
|
---|---|
Chapter number | 8 |
Book title |
Marketing-Management
|
Published by |
Gabler Verlag, Wiesbaden, January 1994
|
DOI | 10.1007/978-3-322-94537-2_8 |
Book ISBNs |
978-3-40-923613-3, 978-3-32-294537-2
|
Authors |
Heribert Meffert, Meffert, Heribert |