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Mendeley readers
Chapter title |
Buying Center-Analyse: Wo kommen wir her, wo stehen wir, wo sollten wir hin?
|
---|---|
Chapter number | 3 |
Book title |
Handbuch Business-to-Business-Marketing
|
Published by |
Springer Gabler, Wiesbaden, January 2015
|
DOI | 10.1007/978-3-8349-4681-2_3 |
Book ISBNs |
978-3-83-494680-5, 978-3-83-494681-2
|
Authors |
Uta Herbst, Birte Kemmerling, Herbst, Uta, Kemmerling, Birte |
Mendeley readers
The data shown below were compiled from readership statistics for 32 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 32 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 15 | 47% |
Student > Bachelor | 9 | 28% |
Professor | 1 | 3% |
Student > Ph. D. Student | 1 | 3% |
Unknown | 6 | 19% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 18 | 56% |
Economics, Econometrics and Finance | 4 | 13% |
Engineering | 3 | 9% |
Computer Science | 1 | 3% |
Unknown | 6 | 19% |