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Luxury the Chinese Way

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Cover of 'Luxury the Chinese Way'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 The Birth of Luxury in China and Trends since Imperial Times
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    Chapter 3 The Impact of Cultural Values and Habits on the Luxury Market
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    Chapter 4 Chinese Institutional and Legal Barriers to the Development of a Luxury Industry
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    Chapter 5 The Chinese Aesthetic and the New Creative Movement from East to West
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    Chapter 6 The Impact of Geographical Expansion and New Urban Dynamics on Client Segmentation
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    Chapter 7 One-, Two-, and Multiple-Segment Chinese Luxury Clients and the Rise of the Middle Class
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    Chapter 8 Digital Innovation and Its Key Role in Chinese Luxury Consumption
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    Chapter 9 The Chinese Luxury Client: Current Profile and New Attitudes
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    Chapter 10 Luxury Tourism: The New Shopping Perspective
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    Chapter 11 The Identity of International Luxury Brands
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    Chapter 12 Chinese Luxury Brands: The New Creative Phase and Identity in the Local Market
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    Chapter 13 “Chineseness” in Luxury: Future Challenges and Perspectives
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    Chapter 14 Conclusion
Attention for Chapter 2: The Birth of Luxury in China and Trends since Imperial Times
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Chapter title
The Birth of Luxury in China and Trends since Imperial Times
Chapter number 2
Book title
Luxury the Chinese Way
Published by
Palgrave Macmillan, London, January 2016
DOI 10.1057/9781137537751_2
Book ISBNs
978-1-349-71123-9, 978-1-137-53775-1
Authors

Serena Rovai

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