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Marketing Identities through Language

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Cover of 'Marketing Identities through Language'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Linguistic Analyses of Advertising
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    Chapter 3 The Global Consumer
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    Chapter 4 Seducing the French with Americana
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    Chapter 5 Adaptations for the French Market
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    Chapter 6 Language Mixing and Translation in French Advertising Copy
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    Chapter 7 French Resistance to English
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    Chapter 8 Conclusion
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