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| Chapter title |
The Global Consumer
|
|---|---|
| Chapter number | 3 |
| Book title |
Marketing Identities through Language
|
| Published by |
Palgrave Macmillan, London, January 2006
|
| DOI | 10.1057/9780230511903_3 |
| Book ISBNs |
978-1-349-52600-0, 978-0-230-51190-3
|
| Authors |
Elizabeth Martin |