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Mendeley readers
Chapter title |
Co-Branding
|
---|---|
Chapter number | 23 |
Book title |
Praxisorientierte Markenführung
|
Published by |
Gabler Verlag, Wiesbaden, January 2005
|
DOI | 10.1007/978-3-663-07856-2_23 |
Book ISBNs |
978-3-40-912516-1, 978-3-66-307856-2
|
Authors |
Brigitte Gaiser, Sonja Trittler, Gaiser, Brigitte, Trittler, Sonja |
Mendeley readers
The data shown below were compiled from readership statistics for 55 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Malaysia | 1 | 2% |
India | 1 | 2% |
Portugal | 1 | 2% |
Unknown | 52 | 95% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 13 | 24% |
Student > Bachelor | 12 | 22% |
Student > Ph. D. Student | 6 | 11% |
Student > Postgraduate | 4 | 7% |
Other | 3 | 5% |
Other | 6 | 11% |
Unknown | 11 | 20% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 27 | 49% |
Economics, Econometrics and Finance | 4 | 7% |
Arts and Humanities | 3 | 5% |
Design | 3 | 5% |
Social Sciences | 2 | 4% |
Other | 4 | 7% |
Unknown | 12 | 22% |