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Mendeley readers
| Title |
Praxisorientierte Markenführung
|
|---|---|
| Published by |
Gabler Verlag, February 2015
|
| DOI | 10.1007/978-3-663-07856-2 |
| ISBNs |
978-3-40-912516-1, 978-3-66-307856-2
|
| Editors |
Gaiser, Brigitte, Linxweiler, Richard, Brucker, Vincent |
Mendeley readers
The data shown below were compiled from readership statistics for 19 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 5% |
| Unknown | 18 | 95% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 9 | 47% |
| Student > Master | 4 | 21% |
| Researcher | 1 | 5% |
| Student > Ph. D. Student | 1 | 5% |
| Unknown | 4 | 21% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 6 | 32% |
| Economics, Econometrics and Finance | 6 | 32% |
| Engineering | 2 | 11% |
| Psychology | 1 | 5% |
| Unknown | 4 | 21% |