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Chapter title |
W
|
---|---|
Chapter number | 23 |
Book title |
Gabler Marketing Begriffe von A - Z
|
Published by |
Gabler Verlag, January 1999
|
DOI | 10.1007/978-3-322-94419-1_23 |
Book ISBNs |
978-3-40-919890-5, 978-3-32-294419-1
|
Authors |
Ludwig G. Poth, Gudrun S. Poth, Poth, Ludwig G., Poth, Gudrun S. |