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| Chapter title |
E
|
|---|---|
| Chapter number | 5 |
| Book title |
Gabler Marketing Begriffe von A - Z
|
| Published by |
Gabler Verlag, January 1999
|
| DOI | 10.1007/978-3-322-94419-1_5 |
| Book ISBNs |
978-3-40-919890-5, 978-3-32-294419-1
|
| Authors |
Ludwig G. Poth, Gudrun S. Poth, Poth, Ludwig G., Poth, Gudrun S. |