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Mendeley readers
| Chapter title |
Advertising in Malaysia
|
|---|---|
| Chapter number | 9 |
| Book title |
More Advertising Worldwide
|
| Published by |
Springer, Berlin, Heidelberg, January 2002
|
| DOI | 10.1007/978-3-540-24788-3_9 |
| Book ISBNs |
978-3-64-253470-6, 978-3-54-024788-3
|
| Authors |
Iskandar Abdullah |
Mendeley readers
The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 13 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 6 | 46% |
| Student > Ph. D. Student | 2 | 15% |
| Lecturer | 1 | 8% |
| Unknown | 4 | 31% |
| Readers by discipline | Count | As % |
|---|---|---|
| Arts and Humanities | 3 | 23% |
| Social Sciences | 2 | 15% |
| Linguistics | 1 | 8% |
| Business, Management and Accounting | 1 | 8% |
| Agricultural and Biological Sciences | 1 | 8% |
| Other | 1 | 8% |
| Unknown | 4 | 31% |